The speakers have left, the tables pushed away, the floors swept. Your event is over, and it has been a runaway success.
At this point, it’s easy to think your job is over, but some of the most important work you do happens after the event has finished. Now is the time to capitalise on your day, so make the most of it!
1. Thank relevant people
Your event would be nothing without the venue, catering, staff, or speakers. Make sure you thank them appropriately; a letter, a face to face thank you, or, if they really went the extra mile, a hamper.
You want to forge good relationships, so that if you need to plan a future event, you can turn to them. Offering to be a case study or providing a review on their website is another way to improve relations.
2. Find out how over budget you went
You’ll probably already have a pretty good idea of this, but chances are something sprung up on event day, and stretched your budget a little past breaking point. Analyse your funds and work out what you’ll do differently next time!
If by some miracle you went under budget, where would you spend the extra funds in the future? Did you need more food/better marketing/a different venue?
3. Keep in contact with your attendees
The best attendees are repeat attenders. The easiest way to make people come to future events is to maintain good relationships with them between events.
Not to toot our own horn too much, but Pickevent can make it easier for your attendees to follow your updates, see any media you post, and find out about future events. Social media is another great way to stay in contact with your attendees, or you can go a slightly more traditional route and ask them to sign up to an email list. Beware though; many people will be apprehensive about this, and even if they do sign up, if you send them too many emails, you will be marked as spam.
4. Retrieve (and analyse!) feedback
No matter how you receive feedback, be it through forms, social media, or a site like Pickevent, all the data in the world means nothing if you don’t analyse it.
Make a document outlining what people like, and what they didn’t. With aspects that they didn’t like, think about a solution for this issue at future events. Don’t just seek out positive feedback! It will be a good ego boost, but it’s the negative feedback that can help you improve.
5. Plan your next event
No time to waste! One event down, hundreds to go. Take a day or two off – sometimes even the wicked need rest! – and then get started on planning your next big event.
Have you joined Pickevent as an Event Organiser? Find out more.