8 Myths About Professional Events

Despite the fact that millions of people attend events each year, there are still some persisting myths about conferences, seminars and other events. We’ve listed the 10 most frustrating myths that surround the industry.

1. All professional events are the same


Professional events are not all traditional conferences anymore. Whilst the traditional conference still exists, even that has evolved, with many conferences featuring xyz.m

2. Networking at professional events is just one long sales pitch


If you go into networking with this attitude, you’ll see very limited success. Though (of course) you want to tell people about yourself or your business, you should be having conversations, not just reciting your spiel over and over again. The same is true in return – most people won’t just want to pitch at you, they’ll want a conversation.

3. Lectern, powerpoint, OHP are the backbone of speeches


TED talks are leading the way in revolutionising public speaking. People are embracing less traditional presentation methods, and the trusty OHP (Overhead Projector) is a rare sight at events nowadays.

4. Bigger = better


Having a conference of 10,000 people does not guarantee quality. Don’t choose which event you attend based purely on size – look around and find out where you’ll get the most value for your money.

5. Event food is like school dinners


Some events may still be stuck in the days of limited catering options, but the majority of medium to large events nowadays have a good selection of food.

6. Event organising is an easy job


We’ve covered this before, but it bears repeating – event organising is not a simple job that anyone can do.

7. Events are just an excuse for an easy day


If you see events as a day off, you’re approaching them wrong. Yes, they’re a great change of scenery from a day in the office, but to get the most out of them, you should be paying as much attention to demonstrations and talks as you would to a project at work.

8. I can only learn from events in my field


I’m not suggesting that every biochemist should attend digital marketing conferences, but widening your interests slightly is a great thing. For example, biochemists should be considering biology and chemistry conferences; digital marketers should consider marketing or guerilla marketing conferences, and maybe some biochemists should learn about digital marketing. Don’t let your events selections be pigeonholed.


Ali Coulson

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